The Ginseng Story
K-Red Ginseng Enters Everyday American Life
2026. 1. 19
JungKwanJang, Korea’s most trusted name in health functional foods, is entering a new era of growth in the United States, the world’s largest wellness market, in 2025.
Through a rigorous localization strategy, the brand has successfully introduced products tailored to American lifestyles while establishing a strong presence across influential online and offline distribution channels. As a result, JungKwanJang is evolving into a trusted daily wellness partner for U.S. consumers.
Let’s take a closer look at JungKwanJang’s bold initiatives and key achievements as it continues to win over the American market.
1. Global Research Excellence: Technology Recognized with the Prestigious U.S. “Tyler Award”
(Photo) JungKwanJang was honored with the Tyler Award by the American Botanical Council in recognition of its extensive clinical research demonstrating the scientifically proven benefits of ginseng.
In March, JungKwanJang received the Varro E. Tyler Commercial Investment in Phytomedicine Award from the American Botanical Council (ABC), reaffirming its research leadership on the global stage.
Widely regarded as one of the most prestigious honors in the field of botanical science, the Tyler Award recognizes JungKwanJang’s long-standing commitment to scientific research on the efficacy of Korean Red Ginseng, as well as its sustained investment in clinical studies and advanced manufacturing processes.
This international recognition underscores JungKwanJang’s contribution to the advancement of botanical-d health solutions and has played a pivotal role in strengthening trust among discerning U.S. consumers. Beyond its heritage as a traditional ingredient, Korean Red Ginseng is now firmly positioned as a science-backed, high-tech wellness solution.
2. Accelerating B2B Expansion: Participation in SSG 2025 and Full-Scale Launch of Premium Ingredient Brand ‘G1899’
(Photo) JungKwanJang participated in SupplySide Global 2025 (SSG 2025), the world’s largest food ingredient trade show held in the United States, where it introduced its red ginseng ingredient brand G1899 and officially accelerated its B2B ingredient business.
JungKwanJang participated in SupplySide Global 2025 (SSG 2025)—the world’s largest food and nutraceutical ingredient exhibition held in Las Vegas—marking a major step in its expansion into the global B2B market. At the forefront was G1899, JungKwanJang’s premium standardized ingredient brand.
Named after the year JungKwanJang’s red ginseng heritage began, G1899 encapsulates over a century of expertise, offering high-quality, standardized red ginseng ingredients that global health supplement manufacturers can trust and integrate into their products.
During the exhibition, JungKwanJang introduced its rigorous quality management standards and R&D processes tailored to diverse formulations, highlighting its capabilities as a reliable ingredient partner. The company also shared scientific findings from clinical studies, including research on red ginseng’s potential benefits related to GLP-1 improvement and blood glucose management.
To further engage attendees, JungKwanJang hosted tasting sessions featuring beverages made with red ginseng ingredients and showcased a variety of creative merchandise that combined K-Red Ginseng with K-content, making the ingredient more accessible and appealing in a fun, approachable way.
Through these efforts, JungKwanJang strengthened collaboration opportunities with local partners and reinforced its expertise in the global ingredient supply business—extending its leadership beyond finished products and into the foundational ingredient sector of the global health functional food industry.
3. Lifestyle-Driven Innovation: Launch of Everytime Sports Nutrition and GLPro
(Photo) JungKwanJang has entered Sprouts Farmers Market, a leading U.S. premium natural and organic grocery chain, becoming the first Korean health functional food company to secure a distribution agreement with the retailer.
JungKwanJang continues to expand its presence in the U.S. market by introducing innovative products designed around the diverse lifestyles of American consumers.
Targeting the highly active sports and fitness community, the brand recently launched two Everytime Sports Nutrition products formulated to support energy and vitality before and after exercise—receiving strong interest from consumers.
Meanwhile, JungKwanJang Red Ginseng Extract is gaining steady popularity across more than 140 Costco locations in the U.S., recognized as a caffeine-free functional beverage well suited for daily wellness routines.
In response to the growing global focus on blood sugar management, JungKwanJang also introduced GLPro, a specialized brand offering structured solutions for glucose control. The launch addresses increasingly segmented and sophisticated health management needs in the U.S. market.
By thoroughly analyzing local consumer behaviors and delivering tailored innovations, JungKwanJang continues to strengthen its position as a premium wellness brand in the United States.
Through continuous research and a deeply rooted localization strategy, JungKwanJang is writing a new chapter in the history of K-health foods in the U.S. market.
As Korea’s representative global wellness partner, JungKwanJang remains committed to improving lives worldwide—and its journey to shape the future of K-Red Ginseng on the global stage has only just begun.
Join us in supporting the bright future ahead for K-Red Ginseng.