Key Business Networks

Introducing KGC’s key overseas business networks.

Key business networks: header image

Key Business Network Hongkong(SAR)

We are raising the status of Korean red ginseng and CheongKwanJang in the global trade and financial hub of Hong Kong through an advancement into some 1,000 road shops, department stores, marts, and Chinese medicine shops across the region.

Date of entry
1999
Major achievements

- 2020 Opened 23rd BS in Hong Kong, the largest scale of stores outside of overseas subsidiary regions

Major Activity

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  • 2018 Opening ceremony of Hongkong(SAR) image shop (Olympian City Location)
    2018 Advertisement in SOGO, Hongkong(SAR)’s largest downtown area
    2019 Participation in August Food Expo (Aug. 15 - 19)
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Main products

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CheongKwanJang

Korean Red Ginseng Extract Everytime

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Good Base

Korean Red Ginseng & Aronia

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Good Base

Korean Red Ginseng & Pomegranate Sticks

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CheongKwanJang

Hwang Gan Cheon

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CheongKwanJang

Ginseng roots

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Key Business Network Vietnam

We are building a distribution network in Vietnam through partnerships with leading partners based on the local liaison office. We are conducting business through various channels including brand stores, shop-in-shops, pharmacies and online, in order to allow Vietnamese customers to easily access the World’s No. 1 Brand, CheongKwanJang.

Date of entry
2009
Major achievements

- Spreading of awareness and preferences through customized marketing with ‘CheongKwanJang Red Ginseng Extract Everytime’ fostered as Big Hit product in Vietnam

- 4.5 times increase in sales in 2019 compared to 2017

→ Average annual growth of around 269% between 2017 and 2019, promoted to
No. 1 (about 23%) of 50 products sold

Major Activity

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  • Soccer coach Park Hang-seo presents holiday gifts for Vietnamese soccer team and parents of players
    Red ginseng products presented to students and faculty at Toi Hai An Elementary School, Sóc Trăng Province
    2019 Regular training for store owners and employees
    Participation at aT K-Food Fair, Ho Chi Minh City
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Main products

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CheongKwanJang

Korean Red Ginseng Extract Everytime

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CheongKwanJang

Korean Red Ginseng Extract

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CheongKwanJang

Korean Red Ginseng Tonic

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CheongKwanJang

Hong Sam Won

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CheongKwanJang

Korean Red Ginseng King

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Key Business Network Malaysia / Singapore

We are promoting the expansion of mass distribution channels through CheongKwanJang brand stores along with Chinese medicine shops to expand sales and increase brand awareness through diversification of distribution channels including home and online shopping.

Malaysia

Date of entry
2015

Singapore

Date of entry
2005
Major achievements

- 2020 Sales targets achieved for Singapore Lazada CheongKwanJang brand day

Major Activity

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  • 2013 Opening of first BS branch in Singapore (Chinatown Point)
    2016 Opening of second BS branch in Singapore (Jurong Point)
    2017 Opening of Isetan SIS in Malaysia
    2017 Opening of third BS branch in Singapore (North Point)
    2018 Launching “Hongsamwon” of Malaysia home shopping channel
    2018 Opening of fourth, fifth branches in Singapore (Parkway Parade, Century Square)
    2019 Launching “Extract Everytime V” of Malaysia home shopping channel
    2019 Opening of sixth, seventh branches in Singapore (Paya Lebar Quarter, Raffles City)
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Main products

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CheongKwanJang

Korean Red Ginseng Extract

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CheongKwanJang

Korean Red Ginseng Everytime Balance

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Good Base

Korean Red Ginseng & Pomegranate Sticks

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Good Base

Korean Red Ginseng & Aronia

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CheongKwanJang

Hong Sam Won

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Key Business Network Australia / New Zealand

The cities of Sydney in Australia and Christchurch and Auckland in New Zealand are blessed with an abundance of nature and are becoming a base for KGC’s global leap forward amongst various peoples and cultures. We are expanding our various customer contact sales channels via stores, shopping malls, Korean supermarkets, Chinese medicine stores, etc.

Australia

Date of entry
2005
Major achievements

- 2019 Entered the prominent Market City shopping mall in downtown Sydney

New Zealand

Date of entry
2017

Major Activity

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  • Promotions for major seasons by year
    Opening of store in Sydney, Australia
    Opening of Direct sales store in Christchurch
    TFWA 2017 세계면세박람회 참가
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Main products

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CheongKwanJang

Korean Red Ginseng Extract

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CheongKwanJang

Korean Red Ginseng Extract Everytime

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CheongKwanJang

Ginseng roots

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CheongKwanJang

Hong Sam Won

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CheongKwanJang

Korean Red Ginseng Kid Tonic 1-3

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Key Business Network Overseas Duty-Free

KGC provides a guaranteed premium channel known as a duty-free shop that serves as a space for consumers to be continuously exposed to and experience prestigious red ginseng brands. We are also using our overseas duty-free stores to sow the seeds in new sales markets and foster them to be used as new engines of growth.

Major Activity

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  • Participation in TFWA 2017 World Duty Free Fair
    2018 Opening of Da Nang Airport SIS store
    2018 Opening of Nha Trang Airport SIS store
    2019 Opening of Vietnam Airport SIS store
    2019 Opening of Hanoi Airport SIS store
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Main products

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CheongKwanJang

Korean Red Ginseng Extract Royal

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CheongKwanJang

Korean Red Ginseng Extract Everytime Royal

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CheongKwanJang

Korean Red Ginseng Tonic Gold Royal

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CheongKwanJang

Korean Red Ginseng Kid Tonic Royal 1-3

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CheongKwanJang (Cheon Nok)

Cheon Nok Slices (10g * 60 packets)