Overseas Corporations
The Chinese subsidiary have established sales offices in each region and carries out marketing that matches regional characteristics to provide products and services matching its customers. It continues to launch and renew its products to meet the diverse needs of Chinese consumers, fostering the hit products ChangKwanJang. It also carries out activities including but not limited to traditional channels such as Chinese medicine and over the counter pharmaceuticals by entering new distribution channels such as online and high-end markets.
- Types Of Red Ginseng Drinks “China Special Travel Product Gold Prize” (September 2019)
Awarded gold prize at “China Special Travel Product Contest” hosted by the China Travel Association recognizing its contribution that led to rapid growth and increased consumption within China nationwide
- Joint “Red Ginseng E-Jiao Drink” product launching (April 2019)
Launching of Red Ginseng E-Jiao Drink through strategic collaboration between CheongKwanJang and Dong-E-E-Jiao
- Commendation from the Ministry of Trade, Industry and Energy(KOTRA, December 2019)
Established a local production base in China that provides specialized local products and services to Chinese consumers for the development and manufacturing of various products made with the know-how of CheongKwanJang that goes back 120 years.
Since the establishment of a Taiwan branch in 2003 and a full subsidiary in 2009, we have been expanding our overseas business to achieve both the “global comprehensive health company” and more healthy lives for Taiwanese consumers. To secure localized future growth engines, we are developing a Chinese medicine brand mall, store franchise business, and expanding the online mall for market segmentation to promote business unit expansion.
- 2018 Market transformation red ginseng roots to products
- 2019 10 billion won exceeded for single product CheongKwanJang Red Ginseng Extract Everytime
- 2019 CheongKwanJang sales in Taiwan surpass 30 billion won
The US Korean Red Ginseng Corporation is expanding through its affiliate businesses by using the various online and offline channels that include Amazon, Costco, and pharmacies. We continuously strive to go beyond CheongKwanJang’s global No.1 ginseng brand to achieve the title as the worldwide comprehensive health company.
- 2014 Raw red ginseng entry into large-scale mainstream distribution network (Costco)
- 2020 Entry into mainstream OTC channels (CVS, Kinray)
Our Japanese subsidiary is securing future growth engines by actively fostering online platforms such as company-owned and consignment online malls. Our understanding of Japanese local business new channel businesses (drug stores, home shopping) allows us to show our potential in on- and offline channels through business collaboration with a variety of companies.
- 2011 Received plaque of appreciation from Ministry of Defense related to earthquake and tsunami in Tohoku
- 2017 Received Monde Selection* Silver Award (*Quality assessment agency founded in Brussels, Belgium)