Overseas Corporations

Introducing KGC’s overseas corporations which help us reach out to the world.

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Overseas subsidiary China

The Chinese subsidiary have established sales offices in each region and carries out marketing that matches regional characteristics to provide products and services matching its customers. It continues to launch and renew its products to meet the diverse needs of Chinese consumers, fostering the hit products Chang Kwan Jang. It also carries out activities including but not limited to traditional channels such as Chinese medicine and over the counter pharmaceuticals by entering new distribution channels such as online and high-end markets.

Date of entry
2009
Location
Jiangning, Shanghai
Major achievements

- Types Of Red Ginseng Drinks “China Special Travel Product Gold Prize” (September 2019)
Awarded gold prize at “China Special Travel Product Contest” hosted by the China Travel Association recognizing its contribution that led to rapid growth and increased consumption within China nationwide

- Joint “Red Ginseng E-Jiao Drink” product launching (April 2019)
Launching of Red Ginseng E-Jiao Drink through strategic collaboration between CheongKwanJang and Dong-E-E-Jiao

- Commendation from the Ministry of Trade, Industry and Energy(KOTRA, December 2019)

Major Activity

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  • 2019 New store opening (Suzhou Lubao, Chongqing branches)
    “Eun Jin Won” new product launch
    2019 Cooperation with local partners (Dongguan National Pharmacy Customer Audit Committee, Zhejiang Int’l Group Co., ltd. management exchange)
    China subsidiary office relocation
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Main products

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Eun Jin Won

Ginseng roots

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CheongKwanJang

Korean Red Ginseng Extract

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CheongKwanJang

Korean Red Ginseng Tablets

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CheongKwanJang

Korean Red Ginseng Tea

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CheongKwanJang

Korean Red Ginseng Won Drink

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CheongKwanJang

Korean Red Ginseng Drink

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CheongKwanJang

Korean Red Ginseng Pomegranate Drink

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CheongKwanJang

Korean Red Ginseng Cranberry

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CheongKwanJang

Korean Red Ginseng Honey

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CheongKwanJang

Honeyed Korean Red Ginseng Slices

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Overseas subsidiary China Jirin Hanzheng Ginseng Co., Ltd.

Established a local production base in China that provides specialized local products and services to Chinese consumers for the development and manufacturing of various products made with the know-how of CheongKwanJang that goes back 120 years.

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Overseas subsidiary Taiwan(China)

Since the establishment of a Taiwan branch in 2003 and a full subsidiary in 2009, we have been expanding our overseas business to achieve both the “global comprehensive health company” and more healthy lives for Taiwanese consumers. To secure localized future growth engines, we are developing a Chinese medicine brand mall, store franchise business, and expanding the online mall for market segmentation to promote business unit expansion.

Date of entry
2009
Location
Taipei, Taiwan(China)
Major achievements

- 2018 Market transformation red ginseng roots to products

- 2019 10 billion won exceeded for single product CheongKwanJang Red Ginseng Extract Everytime

- 2019 CheongKwanJang sales in Taiwan(China) surpass 30 billion won

Major Activity

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  • 2003 Opening of first direct sales store in Taiwan(China) (Zhongxiao branch)
    2011 Opening of Corporate online shopping mall
    2017 Strategic product “Red Ginseng Extract Everytime”(Extract stick) road-show
    2017 Expending to Convenience distribution channel
    2019 Female model selection and implementation of digital advertising
    ~2020 Marketing activities on utilizing global model
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Main products

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CheongKwanJang

Korean Red Ginseng Extract Everytime

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CheongKwanJang

Hwal-Sam 28D

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Good Base

Korean Red Ginseng & Pomegranate Sticks

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Good Base

Korean Red Ginseng & Aronia

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CheongKwanJang

Korean Red Ginseng Extract Plus

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Overseas subsidiary USA

The US Korean Red Ginseng Corporation is expanding through its affiliate businesses by using the various online and offline channels that include Amazon, Costco, and pharmacies. We continuously strive to go beyond CheongKwanJang’s global No.1 ginseng brand to achieve the title as the worldwide comprehensive health company.

Date of entry
2002
Location
California, United States
Major achievements

- 2014 Raw red ginseng entry into large-scale mainstream distribution network (Costco)

- 2020 Entry into mainstream OTC channels (CVS, Kinray)

Major Activity

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  • 2012 Opening of Café & Ginseng for CheongKwanJang in New York
    2013 Launching of US franchise business
    2014 Costco marketing activities
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Main products

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CheongKwanJang

Korean Red Ginseng Extract Plus

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CheongKwanJang

Korean Red Ginseng Extract Everytime

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CheongKwanJang

Hong Sam Won Plus

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CheongKwanJang

Cheon Nok Extract

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CheongKwanJang

Koreselect

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Overseas subsidiary Japan

Our Japanese subsidiary is securing future growth engines by actively fostering online platforms such as company-owned and consignment online malls. Our understanding of Japanese local business new channel businesses (drug stores, home shopping) allows us to show our potential in on- and offline channels through business collaboration with a variety of companies.

Date of entry
2011
Location
Tokyo, Japan
Major achievements

- 2011 Received plaque of appreciation from Ministry of Defense related to earthquake and tsunami in Tohoku

- 2017 Received Monde Selection* Silver Award (*Quality assessment agency founded in Brussels, Belgium)

Major Activity

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  • Participation in Fair by year
    2016 Launching of home shopping channel broadcasts
    2018 CheongKwanJang royal customer tour
    2015 Selected as Korea’s representative product at 50th anniversary of normalizing of diplomatic relations between Korea and Japan
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Main products

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CheongKwanJang

Korean Red Ginseng Tablets

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CheongKwanJang

Korean Red Ginseng Extract Everytime

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CheongKwanJang

Korean Red Ginseng Extract

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CheongKwanJang

Hong Sam Won

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CheongKwanJang

Kang-Keon-Ryeok