We are building a distribution network in Vietnam through partnerships with leading partners based on the local liaison office. We are conducting business through various channels including brand stores, shop-in-shops, pharmacies and online, in order to allow Vietnamese customers to easily access the World’s No. 1 Brand, JUNG KWAN JANG.

Date of entry

2009

Major achievements

- Spreading of awareness and preferences through customized marketing with ‘JUNG KWAN JANG Red Ginseng Extract Everytime’ fostered as Big Hit product in Vietnam

- 4.5 times increase in sales in 2019 compared to 2017

→ Average annual growth of around 269% between 2017 and 2019, promoted to
No. 1 (about 23%) of 50 products sold

We are promoting the expansion of mass distribution channels through JUNG KWAN JANG brand stores along with Chinese medicine shops to expand sales and increase brand awareness through diversification of distribution channels including home and online shopping.

The cities of Sydney in Australia and Christchurch and Auckland in New Zealand are blessed with an abundance of nature and are becoming a base for KGC’s global leap forward amongst various peoples and cultures. We are expanding our various customer contact sales channels via stores, shopping malls, Korean supermarkets, Chinese medicine stores, etc.

KGC provides a guaranteed premium channel known as a duty-free shop that serves as a space for consumers to be continuously exposed to and experience prestigious red ginseng brands. We are also using our overseas duty-free stores to sow the seeds in new sales markets and foster them to be used as new engines of growth.