About Us
CI & The Sang Sang Font
The KGC logo symbolizes soaring towards a future of endless possibilities.
CI & The Sang Sang Font
The KGC logo symbolizes soaring towards a future of endless possibilities.
Corporate Identity
The KGC CI symbolizes reason, emotion, and balance. The ‘Seed’ is the essence of KGC, which encompasses infinite possibilities and creates value.
CI Download
Color Symbolism
Creativity
#2B8DBF #80C41CTo create values different from the rest Innovation and reasoning
Passion
#FF8500 #FF3600To transform possibilities into limitless values Challenge and enthusiasm
Insight
#A1A1A1Between reason and emotion to create meaningful values for customers Balance
Connection with Business Philosophy
Connection with Business Philosophy
For the rational aspect, it is creativity with the right corporate mindset true to social rationality and the right path.
For the emotional aspect, it is passion with a shared mindset to grow alongside our society.
The key to balance is wise insight and a constantly enterprising and conscious mind.
Core Competencies
TechnologyQualityInitiativeLeadershipInnovationExpertiseGrowthProfitability
Corporate cultureSpirit of challengePridePositivityAn inquisitive mindLove for nature and humans
Customer love and trustThe best qualityDevotion and sincerityValue-orientedFuture-oriented
Color Symbolism
Creativity
#2B8DBF #80C41CTo create values different from the rest Innovation and reasoning
Connection with Business Philosophy
For the rational aspect, it is creativity with the right corporate mindset true to social rationality and the right path.
Core Competencies
TechnologyQualityInitiativeLeadershipInnovationExpertiseGrowthProfitability
Color Symbolism
Passion
#FF8500 #FF3600To transform possibilities into limitless values Challenge and enthusiasm
Connection with Business Philosophy
For the emotional aspect, it is passion with a shared mindset to grow alongside our society.
Core Competencies
Corporate cultureSpirit of challengePridePositivityAn inquisitive mindLove for nature and humans
Color Symbolism
Insight
#A1A1A1Between reason and emotion to create meaningful values for customers Balance
Connection with Business Philosophy
The key to balance is wise insight and a constantly enterprising and conscious mind.
Core Competencies
Customer love and trustThe best qualityDevotion and sincerityValue-orientedFuture-oriented
Corporate Font
The exclusive “Sang Sang Font” is a dedicated font created to build a consistent and unified image of the KT&G Group. It comprises of straight and curved lines in harmony with the Sang Sang Communication. Lively, dynamic and rhythmic, the “Sang Sang Font” is a unique typeface unlike any other.
